Forget music... How Jessica Simpson's fashion empire is on course to break $1billion in sales

Her film career appears to have been a one-hit wonder, and her latest album
has had mixed reviews.

But Jessica Simpson, it seems, has quietly been making a huge success of her
fashion label.

The 30-year-old, who launched her clothing label just three years ago, is set
to break $1billion in sales next year, according to fashion industry title
WWD.

This year alone, it made $750million in retail sales, though the projected
figure for next year takes into account the launch of a sportswear
collection.

Nine West founder Vince Camuto, who owns the Jessica Simpson Collection brand
master licence, explained the secret to her success.

'She is the girl next door and has great product that surrounds her,' he told
WWD.

'People like her. People look at her as a style icon.'

Jack Gross from the Jones Group, which
licenses the Jeanswear line added: '15, 16-year-olds and 40-year-olds like
her.

'Sometimes she has missteps, and they identify with her.'

Since its launch in 2007, Simpson, who is a creative director for the
collection, along with her mother, has expanded her offering to include a
popular footwear range, accessories, luggage and even a fragrance.

The denim collection is already stocked in 650 department stores across the
U.S., including Macy’s, Dillard’s and Belk, where 600 people once queued to see
the star make a personal appearance.

 

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Jessica Simpson Jeans and the new sportswear line alone are expected to make
$200 million in retail sales over the next two years.

Fashion's $1billion woman: Jessica Simpson's fashion label
is set to enjoy record sales next year

Her film career appears to have been a one-hit wonder, and her latest album
has had mixed reviews.
The Dukes of Hazzard star revealed that the sportswear would be inspired by
understated designer brands like Isabel Marant, Theory, and Sportmax.

'Since entering the fashion industry, I've envisioned including a sportswear
line in my lifestyle brand,' she said in a press release.

'This new sportswear line reflects my evolving style, which combines comfort,
femininity and flirty fun.'

Growing empire: The range has expanded to include jeans,
sportswear and three different fragrances, including the latest, Fancy
Nights

Simpson, who recently got engaged to NFL player Eric Johnson, personally has
an estimated net worth of $100million.

In an interview to promote her new album, Happy Christmas, she said that she
had not had time to start wedding preparations yet.

'We have not started planning. I'm trying to get through all this promotion.
Who knows what will happen?

'We're just going to enjoy the engagement and we'll get married the moment we
feel like it.'



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